Wabash Systems is built on 20+ years of operating high-traffic e-commerce — sole IT and e-commerce ownership at a $10M-a-year online retailer, managing everything from the network switches in the server room to the storefront customers actually buy from.
We've operated some of the hardest categories you can sell online — LTL freight quotes, pallet deliveries, hundreds of product variants, custom calculators, complex shipping rules. If you can build and run that profitably for two decades, you can sell just about anything.
"Every other option builds you a website. We build you a store — and then we run it."
Along the way our team has led a year-long platform migration from Magento Enterprise to BigCommerce — twice-weekly calls with the vendor, coordinating data migration, testing, SEO preservation, and cutover. Done right, no revenue interrupted. All told we've run that storefront every day for the last 16 years — themes, apps, checkout, B2B pricing, ERP sync, the whole stack. We've managed two ERPs, handled ransomware recovery with zero ransom paid, and kept a multi-server AWS environment running without a dedicated ops team.
On the front end, design and conversion are what we actually enjoy. The right button color. The clearer headline. The layout that gets out of the customer's way. Most technical people tolerate design. We care about it.
Wabash Systems is based in the Wabash Valley and built for the long haul. Our clients are small and mid-size businesses across the United States that want the same caliber of e-commerce engineering that big retailers have had for years.
We work from the Midwest because that's where most of our clients live: businesses that have to make money on their own terms, not chase coastal-agency valuations. The view from here makes the work cleaner — fewer pitch decks, fewer billable abstractions, more focus on the numbers that actually move.
